About me...
My name is Yomi Ayeni, I live in London and have worked in the media
for about 25 years. I am a black male, 5ft 10 inches, shoulder length
dreadlocks and have what some friends have called a dazzling smile.
I was born in London and spent my formative years with foster parents
in Littlehampton, Sussex. My love affair with media started in Nigeria,
where I attended Christ's School, Ado-Ekiti, ever since music and
radio have been an integral part of my daily routine. My radio career
was launched in Ibadan, where within a week of my first audition,
I was presenting the lunchtime show on state radio.
I returned to London in 1984 and I joined London
Weekend Radio, a pirate station broadcasting from a council apartment
in South
London. I soon became Controller of Programmes,
presenting several 'Soul Music' programmes
including the early morning breakfast show. Though still at school,
working for a semi-professional radio station gave me a better understanding
of broadcast media and helped my school work - I
was studying
Media
and photography.
When I left school, I got a placement at the Polytechnic of Central
London to study Radio Journalism. My
DJ'ing hobby continued and in 1989 I launched Tone
Def
Records
- a label that was instrumental in developing the 'drum
and
bass'
music genre. I produced 30 records, many of which had underground and
commercial chart positions.
After graduating from college, I got a job as Researcher for BBC
Radio One's 'Drug Alert' campaign. I co-produced the
talkshow and spent almost a decade working for the corporation,
notching up production credits on Radio 4, Radio One, BBC1, World Service
and BBC News 24.
From the BBC, I was recruited to become Creative Director for
Rapture TV's conceptual travel adventure television show
called "E-Trippers" -
the UK's first reality TV
programme. My involvement with the Reality TV genre led to several
jobs developing similar projects, one of which won the "Best use
of New Media in a TV Programme" broadcast award.
It's 2007 and I am Creative Director of Expanding Universe Productions.
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